Improving Patient Experience
UX & DESIGN THAT PUTS PATIENTS FIRST
Columbia University Medical Center (CUMC) provides global leadership in scientific research, health and medical education, and patient care. Its faculty practice, ColumbiaDoctors, provides patients with the expertise of more than 1,700 highly regarded physicians, surgeons, dentists, and nurses, coupled with the prestige of Columbia University, one of the nation’s oldest and finest universities.
CUMC partnered with Phase2 to refresh the visual experience of ColumbiaDoctors.org and its sub-site, Children’s Health. Together, we built upon Columbia’s existing brand identity to bring forward a modern, yet prestigious energy that represents their rich experience and life changing work.
- Content Strategy
- Brand & Identity
- Creative Design
- User Experience
- Content Management
Hope through Design: the Children’s Health Sub-Brand
Visual Identity through Intentional Design
Attentive Service At Every Touchpoint
The team at CUMC consists of some of the most notable specialists in their fields, who employ an exceptional collaborative approach that sets them apart in comprehensive interdisciplinary care. They recognize that every patient is unique, and are champions of each one’s health and treatment.
This care and attention is reflected in their new digital presence, through high-touch design and a UX that supports patients and their families. In all things, medical and digital, CUMC remains committed to making a difference in the lives of its patients.