Major League Soccer

INCREASING FAN ENGAGEMENT

Customized, Flexible, And Technically Consistent Platform

Major League Soccer (MLS) is a professional soccer league representing the sport's highest level in both the United States and Canada. Since its initial season in 1996, the league has expanded to include 20 teams - 17 in the U.S. and 3 in Canada. The organization sought Phase2’s assistance to migrate each team’s site to a single Drupal 7 platform.

Migrating 20 club sites onto a new platform while maintaining the legacy platform was no small task. MLS needed highly sophisticated customization options based on each team’s design, content priorities, and site maintainers’ capabilities. Each site had to have the same code base and capabilities, but offer full flexibility for each team’s site owners. At the same time, each legacy site had to be supported as the migration took place over several months.

Key Services

  • Information Architecture
  • Multi-site Platforms
  • API & Systems Integrations
  • Site performance and optimization
  • User experience

SOPHISTICATED INTEGRATION CAPABILITIES

The platform integrates with the majority of MLS properties, including Opta stats, MatchCenter live game stats, and the league’s large library of video content. As a result, fans encounter a streamlined experience with all the multimedia content they’re looking for each time they visit a league or club site.
Screenshot of Major League Soccer team sites

UNIQUE TEAM IDENTITY

Working with a blended group of Phase2 team members and MLS technical teams, we created a large Drupal platform that would establish consistency in the code base and data sources while still allowing each team to create a distinct identity. As a result, each team site’s design cohesively fits within MLS’s digital brand despite differences in colors, images, and styles.
Process diagram

ENHANCED FAN EXPERIENCE

Delighting the MLS fanbase was a priority throughout the project. Each team’s site maintainers can easily configure their team’s instance to best fit their technical capabilities. At the same time, we enhanced fans’ ability to enjoy their favorite sport from any device.
Process diagram