Resource Library: AI Search
Everything You Need to Adapt to AI-Driven Changes in Search
Generative AI is fundamentally reshaping how we search and what we see when we do. Marketers who have long relied on SEO and SEM to drive traffic and demand, need to become versed in generative engine optimization (GEO) on Google's AI Overview, Perplexity AI, Bing and more.
Amidst all this change, our advice remains constant: stay present and curious, and let us guide you through this evolving landscape.
How health systems and payers adapt their marketing strategies will be crucial for generating demand, enhancing clarity, and building brand affinity in 2024 and beyond.
Searching for Answers?
Phase2 and our partners have you covered with the insights you need to stay informed and take action to make the most of AI search. These resources are a great place to start.
Watch the Replays
Watch our webinar series on how to navigate AI Overviews as we discuss how the landscape is changing and how to future-proof your marketing strategies in an AI-driven world with expert voices from Yext, Johns Hopkins Medicine, and Ochsner Health.
Read Our Guides
AI’s Impact on Search: A Healthcare Marketer's Playbook
Your go-to resource for understanding and leveraging AI's impact on search in the healthcare industry.
AI Readiness: It Starts with Data
A comprehensive guide on how to prepare your healthcare organization for AI-driven changes, starting with the foundation of well-structured data.
Jason's Take
Our Featured Expert
As Phase2’s Principal Strategist of Data & Insights, it is Jason Hamrick’s job to be ahead of the curve, guiding healthcare organizations through the turbulent waters of AI and search. Along with our Data and Insights team, Jason’s foresight and strategic acumen have been pivotal in helping our clients not only anticipate but also embrace the rapid changes that AI brings to the search landscape.
And as the journey evolves, Jason, the Data and Insights team, and Phase2 will continue to share what we know to turn challenges into opportunities, preparing our clients for the future with confidence.
Here’s a snapshot of the journey so far.
Early Predictions
Watch Jason's insights on the impact of AI on healthcare marketing and discover how to stay ahead of the curve as he answers the question, "How might AI enhance search?"
Key Questions & Answers in the AI Era
The Data and Insights team discusses the critical questions healthcare marketers should be asking to stay prepared and successful in this evolving landscape.
Hot Takes When Things Go Haywire
Discover Phase2's analysis of the SEO industry's response to significant upheavals and what these changes mean for the future of search.
What Does the Future Hold?
The AI search story is still being told and as AI becomes ever more sophisticated, we know this will continue to be a driving influence for healthcare marketers. Check back here for our ongoing analysis, and in the meantime, if you have a question, feel free to reach out to Jason.
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