The Evolution of AI Overviews (SGE): How Healthcare Marketers Can Stay Ahead of the Curve

The Evolution of AI Overviews (SGE): How Healthcare Marketers Can Stay Ahead of the Curve

Replay

Did you know that nearly 90% of healthcare queries are now answered by AI? In this evolving landscape, adapting your digital strategy is more crucial than ever.

With the rapid changes in search, marketers are encountering new challenges in providing patients with essential information about their healthcare organizations. Google's recent introduction of AI-generated results, known as AI Overviews (referred to as SGE during its beta phase), is significantly altering how patients and consumers find care. Moreover, Google is continually refining this experience daily.

We're excited to partner with Yext and Johns Hopkins Medicine to bring you exclusive insights and actionable strategies.

You'll learn:

• Current SERP trends' impact on healthcare marketing and SEO
• Executive-level discussions on navigating Google's updates
• Strategies to stand out in the new Google landscape